PLACE
Home designs and developments · Australia

Let people try the home before it’s built.

Sonas I, a home designed for PLACE, as an AI-enhanced picture: a glass pavilion with a standing-seam roof beside a pool and a silver birch, with a native garden in late afternoon light.
The same home, Sonas I, in PLACE Build on a phone, with the finishes panel open and the Chalk wall finish chosen. In PLACE Build
Fig. 1AI-enhanced, indicative · Sonas I, Designed for PLACE. The AI adds the setting, so details may differ from the design. Inset: the same home in PLACE Build.

Home buyers play with a home on their block before it’s built, free. Anyone with home designs, from modular manufacturers and builders to building designers, gets interested buyers. Developers win community support and buyers for new projects.

PLACE Build is in beta · Try it free

83%

of the 774 people who wrote to us about the home they wanted asked to design it, or “play with it”.

Messages from 2018 to 2021, de-identified. A snapshot of the people who chose to write, not a representative survey. Read the research

Home designs · PLACE Build

Your homes, loved before they’re built.

Upload the 3D files you already have. PLACE turns them into homes people can “play with” on a block, make beautiful and share with the people they’d live with.

Now in beta. Questions? , our AI assistant, any time.

01

Upload your 3D file

Drop in a GLB, FBX, OBJ, DAE, STL or PLY file. PLACE checks it and turns it into 3D that runs in a browser, in about a minute. Working in SketchUp, Revit or Archicad? Archie and the uploader show you how to export.

Open now, in beta
02

Put it on a block

A PLACE Build screen: a list of homes on the left with Sonas I chosen, and Sonas I standing on a grassy block among silver birches on the right.

People choose a home and “play with it”: walls up or down, trees, and the sun across the day.

Live with homes designed for PLACE · yours coming soon
03

Change the finishes

The finishes picker in PLACE Build on a phone: wall cladding from the PLACE range, with Chalk chosen, then Saltbush, Ironbark, Harbour, Spotted gum, Sandstone and Warm white.

Walls, roof, window frames and deck, one tap each. Shown here on a phone.

Live · PLACE range · yours coming soon
04

Make it beautiful

Before: Sonas I as a simple 3D model on the block in PLACE Build.Before · 3D view
Their view of Sonas I in PLACE Build.
After: the same home, Sonas I, as an AI-enhanced picture: a glass pavilion with a standing-seam roof beside a pool and a silver birch, in late afternoon light. AI-enhanced, indicative.After · AI picture
Sonas I, Designed for PLACE. AI-enhanced, indicative: the AI adds the setting, so details may differ from the design.

One tap turns their 3D view into a picture, described in their own words, then refined.

Live · 2 free pictures each
05

Share it with family and friends

Coming soon

Your pattern book, in their hands.

Your homes published in PLACE Build, with your own fixtures and finishes, quote requests sent only to you, and one design that several modular manufacturers can build. See the roadmap for what’s next.

What it costs

A$49 a home, a month. Free to try.

Publishing, marketing and your dashboard open soon

  • TryFree Upload your homes and see them in 3D, privately, before you publish.
  • Each homeA$49a month + GSTThe same price for every home: in PLACE Build, made beautiful, marketed by PLACE on social media, with your own performance dashboard.
  • SetupA$299once per company + GSTYour company page, every home checked and converted to 3D, a first AI picture and launch post for each, with setup help.

Your logo, colours and welcome line on every home, included. Large catalogue? Volume pricing is available. Talk to us.

Prices in AUD, plus GST. A$49 covers single-dwelling designs: houses, granny flats, duplexes and modular pods. Apartments, townhouse rows and other multi-residential or complex buildings are quoted per project, like PLACE Projects. You pay setup and the monthly price when you publish your first home. Pictures made by home buyers are paid for by them: 2 free, then from A$4.99.

If a model needs extra work. Most files convert automatically. In the unlikely event that one of your models can’t be onboarded as it is (for example, the file needs repair or rework), we’ll let you know before anything is charged. You can fix and re-upload it yourself at no cost, or ask us to quote for the extra work.

Why it matters

People want the homes they can picture.

Developers

Let the street see it first.

When neighbours and early buyers can see a project in place, support is easier to win.

Modular manufacturers

Show your home on their land.

Buyers who've tried your home on a block send clearer, readier enquiries.

Home buyers

Walk around it before you call anyone.

See it in the sun, in your finishes, on a block like yours.

Bring the community with you, before you build.

For small to medium developers of modular, prefab or conventional homes. Three steps from your first email to your first supporters.

What you get · PLACE Projects
  1. A project page

    Presented by you. People say whether they support it, answer your polls, ask questions and enquire to buy or rent.

    Pilot projects open
  2. Your homes in PLACE Build

    So people can “play with” your homes on the block, in your finishes.

    In beta · demo designs created for PLACE
  3. A social media campaign

    PLACE creates the content, runs the ads and tracks the response.

    Optional · ad spend paid by the project
  4. A PLACE Pulse report

    Support score, silent supporters, polls, questions, enquiries, campaign results, and method and limits.

    See a sample reportShareable project reports on request.
  1. Tell us about your project

    You do
    Email us or ask Archie with your project name, suburb, number of homes and stage.
    We do
    Reply, check it suits a pilot, and agree the price in writing before anything starts.
    CostFree to enquire
  2. Send us your project

    You do
    Send what you already have: the details listed below, renders, a video link, plans and FAQs.
    We do
    Set up your public project page and your private dashboard. Nothing goes live until you approve the preview.
    CostPriced per project, agreed before you start
  3. Launch and grow support

    You do
    Share the link in your channels and letterbox drops. Answer questions and approve comments from your dashboard.
    You get
    Live support figures in your dashboard, and enquiries sent to your CRM or as a CSV as they arrive. Then your PLACE Pulse report.
    CostIncluded in your estimate
Optional · Advertising

Reach the people around your project.

PLACE turns your project page into content (renders, short videos and posts), runs targeted ads on the platforms you choose, and reports the results in PLACE Pulse beside your support and enquiries.

Advertising is paid by the project, at each platform's rates at the time. As a guide, reaching about 10,000 people in Sydney across Facebook, Instagram and TikTok costs around A$1,000–1,500 in ad spend. Indicative, October 2026; we confirm the budget with you before anything runs.

On your project page
  • Project name, summary and full description
  • Key facts: homes, storeys, height, bedroom mix, parking, how it's built
  • Renders and video, labelled “artist's impression”
  • The site: suburb, council area, and what's nearby within walking distance
  • Timeline, community benefits, and questions and answers
  • “Presented by” your company, never dressed up as independent consultation
What the community can do
  • Say whether they support it, are undecided or oppose it, and why
  • Answer your polls: single choice, multiple choice or a 1–5 scale
  • Ask questions, which appear once you answer them
  • Comment, with comments held for your approval
  • Enquire to buy or rent, with their consent to share details with you
  • Share it on LinkedIn, Facebook and Instagram, so you can see where support comes from
In your dashboard
  • Support over time and by postcode, with small groups combined for privacy
  • Where visitors came from, and how many responded
  • Poll results and the top questions
  • Enquiries, with a CSV export or delivery straight to your CRM
  • A printable report for planning and your board, with its method and limits

Opens your email. We reply within two business days.

Every project page is labelled "presented by the developer", never dressed up as independent consultation.

Riverside TerracesPresented by the developer
412supporters
61%support
38enquiries
SupportUndecidedOppose

Illustration with example data.

Try a home on a block, and “play with it”.

Trying homes is free, and PLACE never sells you the home: the manufacturer quotes you directly. PLACE Build is in beta, with demo designs created for PLACE.

  1. Pick a home

    You do
    Browse the PLACE collection now, and homes from modular manufacturers, builders and designers soon.
    We do
    Show each one in 3D, in finishes you can change (each company’s own range, coming soon).
    You get
    A shortlist.
    TimeMinutesCostFree
  2. Try it on a block

    You do
    Place it, turn it, look inside with walls up, cutaway or down. Change finishes, add trees, check the sun for your city and day.
    We do
    Save your design, and make photos and beautiful AI pictures sized for social.
    You get
    A design to share with family, and a site plan (PDF or DXF) for your designer.
    Time10–30 minutesCostFree
  3. Ask for a quote

    You do
    Send a quote request to the manufacturer.
    We do
    Send your saved design and site plan to that manufacturer only.
    You get
    A quote, straight from the people who'd build it.
    TimeThe manufacturer repliesCostFree
THE PLACE COLLECTION

Drawn on grid paper. Designed to be built in a factory.

Concept homes drawn in module sizes, ready to try in PLACE Build alongside manufacturers' own homes. Concepts only, not for construction.

Coming next

Try it on your block.

Type an address and PLACE opens on the real land: the title boundary, true north, the slope and an aerial view.

NSW · VIC · ACT · QLD first · No date yet

Tell me when it's ready
What it costs

Clear prices, before you commit.

Every charge shows GST and the total before you pay.

Developers · ProjectsQuoted per project

Tell us about your project and we'll estimate it, in writing, before anything starts.

  • Every projectEstimate
Home designs · BuildA$49 a home, a month

Free to try: upload your homes and see them in 3D privately before you publish. Then the same price for every home, plus A$299 setup once per company. All + GST.

Publishing, marketing and your dashboard open soon

Home buyers · BuildFree. Always.

Trying homes is free, and PLACE never sells you the home. PLACE Build is in beta, with demo designs created for PLACE.

See full pricing
For councils and government

Connecting people to place.

PLACE can help councils and governments show pattern-book and new homes to communities, so people can explore them in 3D, try them on a block and say what they think, before anything is built.

Talk to us
PLACE History

This is PLACE 2.0.

The first PLACE platform, PLACE 1.0, worked with developers and modular manufacturers, including on Bryant's Ridge, a multifamily modular project in the US. After working in the US, PLACE replatformed as an AI-first company, building on what our clients valued most over the years.

See PLACE History
Developers and home designs

Be one of the first.

Try PLACE free with your own home designs, or tell us about your project for an estimate.

“Tell us about your project” opens your email. We reply within two business days.