Privacy Policy

Privacy is important to us, the privacy of our clients and their customers. This privacy statement explains what personal data we collect, how we do it and why.

PLACE offers digital services for the Housing Market such as Web portals, Software products, Saas, or Digital Twin instances (DTI) that give consumers more choice, control, and freedom when it comes to where and how they live. References to PLACE’s products in this statement include PLACE’s services, websites, apps, software, and servers.

This statement applies to the interactions PLACE has with you and the PLACE products that display this statement.

So, what personal data do we collect?

PLACE collects data from you, through our interactions with you and through our products for a variety of reasons described below, including to operate effectively and provide you with the best experiences with our products. You provide some of this data directly, such as when you create a PLACE account, administer your organisation’s licensing account, interact with a PLACE DTI chat bot or contact us for support. We get some of it by collecting data about your interactions, use, and experience with PLACE products and communications.

We only collect data necessary for providing and improving our services and experiences.

We also obtain data from third parties. We protect data obtained from third parties according to the practices described in this statement, plus any additional restrictions imposed by the source of the data. These third-party sources vary over time and may include:

  • Services that make user-generated content from their service available to others, such as public social media networks
  • Communication services, including email providers and social networks, when you give us permission to access your data on such third-party services or networks. For example, the ability to sign in using your Facebook Account
  • Service providers that help us determine your device’s location when enjoying a PLACE experience on a mobile device so we can show location specific search results.
  • Partners with which we offer co-branded services or engage in joint marketing activities.
  • Third parties that deliver experiences through the PLACE suite of products, such as 3D models, prices and descriptions of retail products, insurance or financial services or environmental credentials of materials in a clients pattern book.
  • Publicly-available sources, such as open government databases such as Government Land Registries.

YOU have ultimate say when it comes to YOUR data. When you are asked to provide personal data, you can decline. Many of our features require some personal data to operate and provide you with a service. If you choose not to provide data required to operate and provide you with a product or feature, you cannot use that product or feature. We will notify you if this is the case at the time. Where providing the data is optional, and you choose not to share personal data, features like personalisation and savings PLACE’s to your account that use the data will not work for you. If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

The data we collect depends on the context of your interactions with PLACE and the choices you make (including your privacy settings), the products and features you use, your location, and applicable law.

The data we collect may include the following:

Name and contact data. Your first name and surname, email address, postal address, physical address (in the case of PLACE Play customers) phone number, and other similar contact data.

Credentials. Passwords, password hints, and similar security information used for authentication and account access.

Demographic data. Data about you such as your age, gender, country, and preferred language.

Payment data. Data to process payments, such as your payment instrument number (such as a credit card number) and the security code associated with your payment instrument.

Subscription and licensing data. Information about your subscriptions, licences, and other entitlements.

Interactions. Data about your use of PLACE products, those independently branded PLACE and those white labelled for Enterprise clients. In some cases, such as searching for a flooring type, you need to make use of the product. In other cases, such as error reports, this is data we generate. Other examples of interactions data include:

  • Device and usage data. Data about your device and the product and features you use, including information about your hardware and software, how our products perform, as well as your settings. For example:
    • Payment and account history. Data about the items you purchase through the PLACE platform and activities associated with your account.
    • Device, connectivity, and configuration data. Data about your device, your device configuration, and nearby networks. For example, data about the operating systems and other software installed on your device, including product keys. In addition, IP address, device identifiers (such as the IMEI number for phones), regional and language settings, and information about WLAN access points near your device.
    • Error reports and performance data. Data about the performance of the products and any problems you experience, including error reports. Error reports (sometimes called “crash dumps”) can include details of the software or hardware related to an error, contents of files opened when an error occurred, and data about other software on your device.
    • Troubleshooting and help data. Data you provide when you contact PLACE for help, such as the products you use, and other details that help us provide support. For example, contact or authentication data, the content of your chats and other communications with PLACE, data about the products you use related to your help inquiry. When you contact us, such as for customer support, phone conversations or chat sessions with our representatives may be monitored and recorded.
    • Bot usage data. Interactions with third party bots and skills available through PLACE AI Chatbot tool.
  • Interests and favourites. Data about your interests and favourites, such as the type of exterior cladding you prefer, or styles of PLACE homes you prefer. In addition to those you explicitly provide, your interests and favourites can also be inferred or derived from other data we collect. PLACE only uses de-identified aggregate data to understand consumer preferences, your PI data will never be shared or included in aggregate data reports about consumer preferences, it is simply shared at an aggregated level, ex. 60% of customers prefer a certain tile.
  • Searches and commands. Search queries and commands when you use PLACE products with search.
  • Voice data. Your voice data, such as the search queries or commands you speak, which may include background sounds. PLACE roadmap includes the ability to control PLACE with AI commands. You can opt-out of the functionality at any time.
  • Location data. Data about your device’s location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers and Wi-Fi hotspots. Location can also be inferred from a device’s IP address or data in your account profile that indicates where it is located with less precision, such as at a city or postcode level. Knowing this allows PLACE at scale to show you relevant PLACE DTI’s  you can view on the PLACE network.
  • Other input. Other inputs provided when you use our products. For example, data such as how you interact with any sensors placed in a PLACE Clients home when using the property management software, PLACE Play will provide that interaction data back to PLACE to initiate a series of interactions in the DTI. For instance, you live in a property and your landlord installs a smart feature, your interaction with that smart feature is a source of data that is captured for the express purpose of making your PLACE experience better.

Content. Content of your files and communications you create, and control. For example, if you take a screenshot or a fly through video of your PLACE DTI and share it over social media.

Feedback and ratings. Information you provide to us and the content of messages you send to us, such as feedback, survey data, and product reviews you write.

Comments.When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media. If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

If you represent an organisation, such as a Property Developer, Community Housing Association or MMC Manufacturer, that utilises Enterprise Products from PLACE, please see the Enterprise and developer products section of this privacy statement to learn how we process your data.

Enterprise Products

Enterprise Products are PLACE products and related software offered to and designed primarily for use by organisations in the service of their customers. They include:

  • Cloud or custom hosted DTI’s and associated interactive features and inclusion catalogues, sometimes called “pattern books”.
  • PLACE Pulse Enterprise customer data interface
  • Professional services such as consulting to support Enterprise Clients and Governments to get the most out of their deployment of PLACE DTI’s at scale.

In the event of a conflict between this PLACE privacy statement and the terms of any agreement(s) between a Client and PLACE for Enterprise Products, the terms of those agreement(s) will control.

If any of the terms below are not defined in this Privacy Statement, they have the definitions below.

General. When a customer tries, purchases, uses, or subscribes to Enterprise Products, or obtains support for or professional services with such products, PLACE receives data from you and collects and generates data to provide the service (including improving, securing, and updating the service), conduct our legitimate business operations, and communicate with the customer. For example:

  • When a customer engages with a PLACE sales representative, we collect the customer’s name and contact data, along with information about the customer’s organisation, to support that engagement.
  • When a customer interacts with a PLACE support professional, we collect device and usage data or error reports to diagnose and resolve problems.
  • When a customer pays for products, we collect contact and payment data to process the payment.
  • When PLACE sends communications to a customer, we use data to personalise the content of the communication.
  • When a customer engages with PLACE for professional services, we collect the name and contact data of the customer’s designated point of contact and use information provided by the customer to perform the services that the customer has requested.

PLACE Services

To provide the Enterprise services, PLACE uses data you provide (including Customer Data, Personal Data, Administrator Data, Payment Data, and Support Data) and data PLACE collects or generates associated with your use of PLACE.

Personal Data. Client is the owner of their own Personal Customer Data and PLACE is the facilitator and enabler of such data exchanges between the Enterprise Client and their customers, except when PLACE is processing Personal Data for its legitimate business operations such as those associated with providing the service, such as billing and preparing invoices; account management; compensation; financial reporting; business planning and product strategy; improving core functionality for accessibility, privacy, and combating fraud, cybercrime, and cyberattacks on PLACE products. We generally aggregate Personal Data before using it for our legitimate business operations, removing the ability to identify specific individuals. We use personal data in the least identifiable form that will support processing necessary for legitimate business operations.

Administrator Data. Administrator Data is the information provided to PLACE during sign-up, purchase, or administration of Enterprise PLACE Services. We use Administrator Data to provide the Enterprise PLACE Services, complete transactions, service the account, detect and prevent fraud, and comply with our legal obligations. Administrator Data includes the name, address, phone number, and email address you provide as a Client contact, as well as aggregated usage data related to your account.

Payment Data. We use payment data to complete transactions, as well as to detect and prevent fraud.

Support Data. Customers provide or authorise PLACE to collect data in connection with obtaining technical support for the Enterprise PLACE Services.